Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Birmingham · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please fix.
This app is very good, but needs improvement. When I go back to find the status of a request I’ve made months previous, it still has the same notation as it had the day I reported it. A user can’t follow progress (if indeed any progress is being made). The City is very slow to address reported items and does not input any updated information into the system.
I downloaded the app and went through all the steps to submit a report, but it kept giving me an error message. All the fields were filled in appropriately. I had a clear image. But I would not accept my submission request.
Birmingham’s mobile 311 App was created to help residents quickly report non-emergency issues such as street maintenance, garbage or recycling problem...