Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GUANGZHOU QUDUODUO TECHNOLOGY LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought it would be great to explore new hairstyles before my next hair appt, however this app was not at all helpful. I tried several times, but the hair “floats” over my head and doesn’t fit on my head. It is also not proportionate. This does not provide an accurate or useful look and makes this app completely useless to me. Great concept and thankful for the free trial - I’d have been upset if I had paid for it.
The app uses a filter so it doesn’t look accurate, hairstyles are difficult to line up, color choices are set and limited, aging is not correct because the app didn’t ask how old I was and established my age to be 16 years younger. The cancelled 5 minutes after I purchased (purchased an entire month) and realized there was an option for a weekly subscription that I was never offered. I tried to contact customer service and got no response. Do not waste your money.
I’ll start by saying there are MANY similar apps to this one. That being said, with this app I COULD NOT TRY ONE single new hairstyle on a pic of me without getting a sponsored ad that popped up literally every TWO SECONDS. Not one time, no matter how many different ways I tried it. If there is an existing way to try it out for free it is not obvious, thus making it a completely “non user-friendly” app. Supposing there is a chance that the sponsors & the owners of this app WANT folks to purchase it…this may sound ludicrous, but perhaps give us a FEW initial free tries? I have already deleted this app & am currently perusing the App Store for a comparable one.
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