Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ivan Frolov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was trying to delete the app as I mistakenly DLed it, had accidentally hit the purchase button. Decided to try it, and it identified 10/10 known gemstones wrong. Has yet to ever ID correctly. I cannot find the unsubscribe option, they have it cleverly hidden, it isn’t in the settings or in the App itself. Avoid this App at all costs. Angry.
I know which stones I tired the app with and the app did not get one correct. I got it today and already wrote to stop next months payment. Steer clear.
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| Name | Price | Type |
|---|---|---|
| Full Access (Monthly) | $9.99 | Monthly |