Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Samsuddin Ahmed Sohag · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are only a small handful of preloaded images for items. Images are unnecessarily associated with each item so you’re left with seeing a can of tomato juice to indicate “Orange Juice”. App looks like it was designed for toddlers. Downloaded, explored and tested, and deleted. Don’t waste your time.
There are two main kinds of wasted food: food loss and food waste. Food loss is the bigger category and incorporates any edible food that goes uneaten...