Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ethan Hartzell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Okay, so this app is helpful if you kind of already know the fidel but need to review. The quiz feature is great and the word games are fun, but here are the drawbacks: - there is no audio, so you aren’t really going to learn the fidel from this app becuase you won’t know how to pronounce the syllables (transliteration has significant limits) - vowel sounds 1 and 5 are transliterated with the same vowel: e. For example, ሰ and ሴ are both transliterated “se” even though they are not pronounced the same. I hope the app will be updated to include audio and distinguish between the eh and ey sounds.
The Amharic Fidel is an Abugida or Alphasyllabary, in which each character represents a syllable rather than a single sound. Each consonant base can b...