Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Murphy's Magic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded both Cognito and Maxium. I purchased Cognito first and all went fine. When I opened Maxium, the purchase button was gone and all I can do is login. Then I get a license expired message with NO option to purchase.. What’s up with that??
Lloyd & Josh hit one out of the park with this one. Used in conjunction with Cognito it’s a killer routine.
I go to purchase the app, hit the button and then it doesn’t let me??? You lost a customer! Nice work!
"A lot of apps come and go with trends. Maxim lives on my homescreen. It's genius." - Christian Grace MAXIM is a covert app that instantly calculates...