Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carlos Vlchez Domnguez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like this game and play it a lot. Sometimes when I’m in a hurry I guess, and after 5 mistakes, the punishment is a minute of ads. I see a lot of ads. I also learned that after you play a certain number of games, you need to pay money to continue. I’d be happy to pay for the app and skip all the very annoying ads. That doesn’t seem like a possibility.
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