Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lars Zilmer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I first played, it was all like :Dog, Cat, horse, bird. The end time I played it was disgusting. The choices were v@gin@, p3nis, as$, and butt. Change this or delete it or ban it. This is disgusting and inappropriate for kids. I CANNOT believe this is literally for 4 years old. Also there was the word balls, p3nis at the same time. I would NOT and I mean NOT recommend this for your kids. This is for 18 year olds NOT 4 year olds.
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