Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mohsin Maqsood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is hard to work with because whenever you try to turn it looks really glitchy and it’s really slow to walk but like whenever you run it, I’ll also glitches I’ve been getting glitched into the wall so many times
The camera moves too slow
There are two ads that cover half the page so you can’t see what you’re doing. The controls are awful. I couldn’t barely make it a minute before. I just got tired and deleted the game.
Design the escape plan step by step and break out to prove your innocence of yourself in this prison-themed open-world escape game. Take an exact esti...