Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Skipr · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is easy to use, especially to buy train tickets via NMBS. Works quickly!
Back button does not work. Only way to go back when in an expense is to kill and restart the app. App does not save preference (e.g need to reconfirm location pref each time the app is opened) and many more. Good effort but clearly not design with user experience in mind
App is nice but it often needs to be restarted otherwise keeps loading indefinitely
Découvrez Move, la solution Multi-Mobilité qui simplifie votre mobilité au quotidien. Grâce à votre application mobile Move : · Faites votre choi...