Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Samet Ersan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is fun, and a great way to burn time, but it feels like there’s an ad every 30 seconds. That doesn’t even include the persistent banner ad on the bottom of the screen. I’ve used the in game currency from extinguishing a fire to install a fire suppression system (which can be unlocked via ad) just to have an ad pop up within seconds afterwards. If there was a $2-3 dollar ad removal I would do it in a heartbeat, because the game is fun, but I don’t know how long I’ll stick with this if the ads aren’t dialed back a bit. I’m only on the second city and it’s already annoying me. I never write reviews, but I felt compelled for this one.
Too many ads, every 30 seconds. I swear. Then to check to see the price of gettin rid of them I couldn’t find. Probably ten bucks. The game has potential, not worth 10 bucks to get rid of ads that pop up every thirty seconds. That interrupt game play. Could be a really fun game, if some things get worked out.
I could put out maybe one or two fires and then an advertisement would pop up. It’s almost like after every fire I put out it would be an advertisement right afterwards. I think it’s a okay game. Maybe change it up a bit, like multiple fires at once. Or something it gets boring after a while. Also have like 10 advertisement back to back made my phone glitch and I’ve closed the game three times within ten minutes. Reduce the advertisement and change up the game so people can enjoy this game.
Create your own fire station to protect your city from fires. You can quickly respond to fires by expanding your firefighter team. You can also take a...