Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Luz Ochoa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The make this app a pain to use. And to move around, you don’t know if you’re clicking an ad or the app. The app is way too clunky to use as well. The Search feature does nothing and there are very few recipes. Big negative for me.
Too many adds to be able to use, when you finally get through them the recipes aren’t detailed enough and don’t give ingredients amount.
If I could leave zero star review, I would. The app is riddled with ads when doing it completely unable to use the second one add is over and you were able to leave the ad. Another one pops up don’t waste your time.
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