Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JESSE VEGA-FREY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s hit and miss whether the app will even open (yes, I’ve “signed in”). The content is WONDERFUL when you can access it. No, reset doesn’t make any difference. The talks automatically replay and there’s no way I can find to prevent that. Seeking “comfort dharma” I sometimes fall asleep while listening and later find the battery nearly drained.
Vipassana Hawaii strives to promote the teachings of classical Buddhism in ways that are relevant to our time. These freely-offered teachings aim at t...