Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Techshift Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using Callie for several months and found it to be a huge reassurance. Knowing that I could have help at my finger tips meant the world to me at a difficult time. I did ponder whether to spend the £9.99 a month on it but the relief of knowing there was someone to watch over me who would automatically call for help if needed was worth the money. Fortunately I no longer need it and the team at Callie were extremely helpful in helping me cancel the subscription - a personal service with nothing but kindness. Thank you so much - I wouldn’t hesitate to recommend.
Amazing thought of this app, makes me feel so much safer as a night shift worker! Incredible features, like the fake phone call. As well as the watch over me feature. The customer service is like never before, I wasn’t forgotten about after a few days of trying to solve the issue they created the newest update. Cannot be any better! :)
I love how I can trigger an alarm at the tap of a button to notify my guardians if I’m in trouble. And I love how an automatic alarm is triggered when my timer reaches 0 if something ever happened to me. It’s seriously impressive! Will be getting my friends to download too
Take control of your personal safety with the free safety app that’s backed by ADT. Whether you are on a date, a big night out, a jog, or on holiday,...