Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Global Mobile Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is such a rip off of PVZ why did you do this
Defend you lawn
This game has a LOT of different elements and features, it annoyed me that it would interrupt my gameplay or try to hold my hand to explain another feature I gained access to and was starting to get annoying. Just play Plants vs. Zombies.
Lead the plants to victory! Mutated viruses spread all over the world, and human society suffered heavy losses. Scientists have developed plant weapo...
| Name | Price | Type |
|---|---|---|
| GEM PACK 1 | $1.99 | One-time |
| Dave's gift | $2.99 | One-time |
| GEM PACK 2 | $5.99 | One-time |
| GEM PACK 3 | $9.99 | One-time |