Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Franckh-Kosmos Verlags-GmbH & Co. KG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bought the Sidekick robot for my 8 year old son for Christmas, excitedly built it together, and then discovered that the software doesn’t work. I called the company and the representative told me that the software needed to be updated for the latest iPadOS and that should happen in a few days. Well, it’s been a few weeks and there has not been an update. It’s very frustrating because this was the gift my son was most excited about. The representative also told me that he would be sending me a coupon for use of extra features (or something), but that never happened either. Very disappointed!
This app is used to control and program the robot and rover built using the Robotics: Smart Machines – Sidekick kit from Thames & Kosmos. Build and...