Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John P. Hoover · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was leaving for six weeks of sailing, snorkeling, and diving in French Polynesia when I found this app. Since I had previously enjoyed John Hoover’s two fish ID apps for Hawaii, I bought this one for Tahiti with no hesitation. The pictures are great. The descriptions are interesting. The various ways of searching by name, color, prevalence, or shape is really helpful!! And it’s nice to be able to log my sightings and add notes. I used the app in the Marquesas, the Tuamotus, and the Society Islands. Well worth the cost!
Incredibly easy to use for fish identification. No glitches. Several ways to find what you are trying to identify. Choice of English or French or Scientific. Great pics.
Updated July 2026. Covers 578 fish species seen by scuba divers and snorkelers in the Society, Tuamotu, and Marquesas Islands of French Polynesia. Fli...