Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗International Skating Union (ISU) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is unusable because it pauses my video or music while using it. Why? It’s so odd. I just use ISU’s website.
When you add your favorite skaters, the app needs to organize them alphabetically.
This app is slick and easy to use. It’s great to have so much information in one place! I’m impressed with how organized the info is and how easily I can navigate the app. But it’s lacking some important functions. It would be great to have detailed score results as opposed to simply placements. The target users are serious skating fans and we definitely need more scoring info! It would be great to also have a page on the protocols and I’d love to be able to keep my own notes on the skaters. Expanding to include the Challenger series competitions would also be awesome. But fantastic job so far! 🤞🏻for updates!
Follow the 2026/27 skating season with the official app of the International Skating Union (ISU). Stay up to date with Figure Skating, Speed Skating,...