Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jeff Hultquist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Was looking for a finger labyrinth, found my finger was too big for one of the apps designs, then I found this one and it has a little dot at a pace you customize/set go through the labyrinth and all you have to do is follow with your mind. Quite nice
People have been constructing and walking on labyrinths for thousands of years. And smaller *finger* labyrinths can be traced with eyes and hands. To...