Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗International Association of Amusement Parks and Attractions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would like a vendor by category list like the booklet had. We don’t know some possible supplyers by name. The show introduces us to new supplyers. A subject index will help us. The app has a lot of great features. But this is a basic for me
What is the building icon in an exhibitor’s profile? I can click it and it stays selected but I don’t know what that does or is good for. Would be nice to be able to go through all the exhibitors and select the ones I want to visit and have them remain highlighted on the map. Once I visit an exhibitor I would like to change the highlight to a different color or intensity to indicate I have been to their booth. Each exhibitor profile should have a section for me to add notes about my visit and what we discussed.
The whole point of this app for me was to have my itinerary handy during the Expo, however the only events I seem to be able to add to my agenda are things like Registration, the Trade Show Floor Opening, and sponsor spotlights. No educational sessions allow me to add the events with the handy little “+” icon, so I’m left thinking that if it doesn’t make someone money, it’s not an option to add. Fix this, and it would be very handy!
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