Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nathan Frechette · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just had a baby and was looking for breastfeeding apps and came across this one. I love the features and it’s super easy to use - especially that I can track using QR code labels - so neat. It’s perfect for exclusive pumping and it will be awesome when I’m preparing to go back to work after my maternity leave is over.
nurri helps breastfeeding moms track and plan their milk supply. The app helps calculate how much milk to save, tracks sensitivities, and sets reminde...