Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗La Fabrique des Mobilites Quebec · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is constantly trying to connect to server and the only time it is working is a night wasting 30mins just to get tracking updates from server. This app is taking 30 mins of my life every day for simple tasks.
DL’d it for a travel habit survey. Set up seemed easy enough but after that, lots of problems. Server was always busy. Map logging function didn’t work properly either, I learned. I only had access to the survey function but I plugged away for a week anyway, likely in vain. Not worth the effort.
I downloaded the app and I accept the terms and then on the next page it won’t let me do anything. It says change permission on the iPhone but won’t let me do anything.
First, the my mobility application, developed as part of a project that aims to understand new travel habits, makes it possible to retrieve travel dat...