Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muhammad Haroon Mehmood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The whole thing is pretty nice, it doesn’t have to much ads and it’s a good game to get my mind off of anything for a while. Maybe sometimes relaxing or fine. But one problem. When I get to the end of the stage, it kicks me out of the game but when I go back in it’s fine and it won’t kick me out again though it will kick me out only temporarily. I don’t know if this is a problem with the game or a problem with my tablet. If this is a bug, please fix it. Thank you.
Make your life choices. Choose your destiny. Be Angel or be Devil! Then Go to Heaven! Or Go to Hell! It is your fate! Your choices will reveal unexp...