Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nikita Chizhov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It doesn’t even work why bother
I’m sure apple also has to do with this app being junk but wow does the lack of quality show! My guy the app doesn’t even fit in the screen properly, like that’s the first thing you should be getting right. Now I have to sit through the whole obnoxious ad because the X button is off screen. Oh and the themes don’t apply btw, like straight up refused to work despite me doing what the app says. Don’t bother, apple App Store garbage.
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