Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PB-Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
this game had potential but i earn coins for no dang reason because there’s no store. and why in the flying fork did you add those people kissing at the end? there’s something about it that makes me uncomfortable, idk if it’s the graphics or the concept that made me cringe. there are tons of games just like this, and i’ve definitely seen better.
Hold on! You are about to become a master chef! Decide your spaghetti's sauce! Pesto, bolognese, meat or chicken? Pleasure alert!