Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Illinois National Guard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fantastic app, placing all info regarding the ILNG right at your fingertips. Great for parents wanting to find resources for their sons/daughters. Great for Soldiers and Airmen to find everything they’re looking for in one place. Definitely didn’t cost anywhere near 10k!
Computers that barely function, network completely bottlenecked, scanners and printers that fail constantly. Yet we decide to spend over $10k on the development of this app. Not to mention the maintenance contract cost. A few months ago we were exploring cancelling IDT weekends due to money. Interesting.
The Official App of the Illinois National Guard. Staying up to date and in touch with the Illinois National Guard is easier and more enjoyable than e...