Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Momence, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love East River Pilates but the app updated about a week ago and I can’t open it anymore. Anytime I go to the app it immediately shuts down.
I’m tired and don’t feel like writing much. The app is pretty good. The text notifications are a disaster…there is no time or date included, just a random notification that you have a class coming up…I’ve asked that this be fixed but it has not been fixed. Thank you.
The app crashes frequently when scrolling through different dates. And once a date is selected, it often shows “nothing for this day” until it actually shows the classes.
The East River Pilates app makes it easy for you to manage your East River Pilates account, both in person and online! Seamlessly book into classes, w...