Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paul Miller · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Microchip is for documenting medical, shot records and owner information.. probably just as easy to create a file on my phone and that costs nothing. The QR tag sends you to a page that is basically “If you found the pet, fill this out and we will call you soon. They DIDNT CALL… Waste of money and time.
Pretty sure this service is an MLM pyramid scheme. Watch out for this and Pawtree if you get a puppy from someone. I was told puppy came microchipped but not that it couldn’t be activated or used without paying $125. I feel held hostage by the app because I don’t want to fill my dog up with other more reputable microchips.
This service is pretty much worthless to me. It certainly would have been nice to know that I am not able to locate my puppy BEFORE I registered and paid the $125. The troubleshooting guide states that I am unable to locate at this time. My Apple Air Tag is far more useful.
Protecting your pet is our number one priority! From your pet’s location and bio details, to their medical information and training records. Global...