Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NATIONAL INFORMATION CENTER · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t show notifications at all. I have to open the app to check it even if the iPhone notifications are enabled for the app, still it doesn’t show at all!
If there was negative star, I would rate this with -100 star! This app can’t scan my face, I have been trying to update and install this app non-stop and still can’t scan this app! Why would you create such app and make the only option if it doesn’t even work! Please help!
The idea sis great, but if they want to execute it properly they should work on creating high quality applications. I’ve been trying to access the app for sometime now but it keeps crashing
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