Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Royal Association of Justices SA Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fantastic app to have handy. I always have my phone with me but not always the hardcopy handbook. A great resource.
Fantastic resource to have on hand. Should be easier to update than printed version. Training and experience are still important but this provides a great summary of key points!
These checklists contain the process steps for witnessing documents. It is assumed that the Justice of the Peace (JP) has read and understands the con...