Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tappity, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I want to preface this review by saying that I’ve only seen the section for 2 year olds. Every game is just “drag the object” but there’s no feedback for the child for if they got it right or not or any feedback at all for that matter. All the objects kinda just sit there and can be moved indefinitely. I think it’d be a huge improvement if the objects would kinda snap into place once they were say 95% correct and have some sort of animation once the child got them in the right place.The firefighter game seemed pretty neat until I realized that the video of the teacher just played regardless of whether the interactive part had happened or not. Why not have it stop until the clothes are in the correct spot rather than have the teacher say how good it looks and move on before the child has finished?For the letters, after getting the letter to the correct place, why not play the sound that the letter makes to help with speech? Maybe even throw in a close up of the teacher’s mouth making the sound of the letter, Ms. Rachel style?What about some variety in the way the child interacts?It seems like there’s a ton of promise with this app but overall it seems like it’s just not quite there yet. I plan on canceling the subscription before the free trial is up.
My two year old has already become addicted to this app. He loves the various videos with animals and has been exploring it every day. Thank you for providing this sort of thing for children!
The content in the episodes is fun and engaging - great for parents/kids
Early Learning prepares your little ones for a future of lifelong success by pairing them with their very own teacher, Nathan. With his guidance, they...
| Name | Price | Type |
|---|---|---|
| Monthly Member (7 days free) | $6.99 | Monthly |
| Yearly Member (7 days free) | $29.99 | Yearly |