Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GOGov, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When you first enter the app, you begin on a screen with the “City Of Fountain” seal. Under this seal there is a blue “Start Request” option. Underneath that is just a blank gray banner. Selecting this banner takes the user to COVID-19 information. If possible, please label this banner.
MyFountain CO allows residents to stay connected with notifications about everything from public safety incidents to community event reminders. It al...