Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Craig Sexauer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With the qilt app, I track the activities that bring me joy and enhance my creativity. Tracking these activities provides positive reinforcement that encourage me to keep including these activities every day. When I look at my color filled qilt, I know that I can fill my life with good things.
I’ve only had this for a day but it’s already given me the motivation I needed to do some of my threads and fill out my quilt
Qilt is a fun and colorful way to make sure that what you’re doing with your time brings more joy and energy to your life. Besides being an activity tracker, it also helps you figure out what you need to do more of to enhance your own happiness.
Patchwork habits is a free and forgiving activity tracker focused on helping you remember to make time for yourself. Patchwork's goal is to give you...