Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Didem Tizman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So I like the game but you aren’t given enough money to start the second level.
The game is decent and easy to pass time. But when I get to the new town it’s $50 to open it and it only gives me $30. So you can’t do anything cause you don’t have enough money. Needs to be fixed
Once you get to the next town all your money disappears except for $30. But you need $50 to open the next building and you can’t go anywhere to get more money. Needs to be fixed.
Collect construction items to build the city of your dreams. Collect materials and deliver them to the machines. Avoid obstacles not to lose them!...