Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shanze Shafique · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s fun to play in just bad at guessing
It’s not what I expected but people should play this it’s fun easy but a little challenging
I love it so much but the game is only fun when you get it right but other than that I love it GET IT NOW
Try all the famous viral challenges in one game and test your nerves! Try cake or fake challenge and see if you win or loose, guess the slime color a...