Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alberta Royal Canadian Mounted Police · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No place in the app to report bugs or anything like that so I’ll do it here. The app needs to fix the news feed which either does not load at all or needs to re load every time the app is opened or returned to from another screen within the app. I have to scroll down to find the media release I was reading which is not easy to do if the story is a ways down. Also, a lot of media releases for Alberta RCMP detachments don’t make it into the app. It would be cool to see all detachment media releases instead of just the “K” division ones. The crime viewer map could easily be (and should be) integrated into the app itself. Contact a detachment feature and most other features: only opens a web browser and links to a federal govt web page. What’s the point of having an app if you are just going to link to something I could just google myself? How about you put this information into the app itself? Good app to have but quite clunky.
Alberta RCMP-GRC mobile application (Alberta RCMP) provides an easy method of accessing Alberta Police and Public Safety information and to engage wit...