Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sebastian Weiss · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app on my iPhone is unfriendly. It doesn’t fit in the screen which suggests that the app cut and pasted the desktop version into the phone. Use your favorite browser instead and don’t waste your time with this. It could be really good…but it’s a pain.
Amazing, very accurate. A few glitches every once in a while, but for the most part very smooth app. I mainly use on my iPad, to see what just flew over me, but over time it has become unexpectedly an educational experience for me.
I had decent hopes for this app. It’s like the Adsb exchange website, but when you try to change the map or move, it freezes up to a white screen. Hopefully an update will address the issue.
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