Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rochester Public Library (MN) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not the most appealing app in the world, but it works as a library card, a place for me to place holds and check the catalogue, and to pay off my debts with a credit card. I prefer reading and checking out ebooks/audiobooks on Libby, though.
Can’t connect on mobile or wifi.
Access Rochester Public Library (MN) from your iPhone, iPad or iPod Touch. Manage your account, search the catalog, renew and reserve books.