Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Project Village · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not sure why I had to enter my phone number and join a social-media app just to read curated articles. There are also a limited number of articles available daily, so chose your topics wisely. I ran out of stories to look over, inside of 2-3 minutes, then got a message there were no more articles for the day. Given the phone number requirement, limited articles, and the social-media-app in sheep's clothing, I uninstalled it. It might be good for some, but not me. Thankfully, it's free ($-wise) so try it for yourself and see.
Love this app for helping me sieve through the clutter that is the internet! I always get quality pieces of writing that spur me to think, and form new perspectives. Other users seem really intellectual and thoughtful too. 5 stars!
As someone interested in continuous learning in business, startups, and tech topics, I crave in-depth content but have found it difficult to sift through hundreds of newsletters and blogs. Village curates high-quality content in tech and startups for me. It’s so easy to read stuff in Village. Will be using this tool every day to learn insights shared by others! Highly highly recommend!
Today’s Internet is overwhelming – new trends to constantly keep up with, algorithms that suck up our time, and products with emotionless design. Vill...