App Profile: Metrix: marketing and ads

Metrix is a mobile app for beginning marketers, advertising professionals, entrepreneurs and anyone else who wants to track metrics and evaluate marketing efficiency.

- 16 basic digital marketing metrics that are essential for evaluation of current status and strategic planning.
- Each metric is followed by a brief reference description, a formula for calculation and a built-in calculator.
- Compare metrics for different promotion channels at different periods of time and make the right decisions.
- The "Budget" tab allows you to calculate an approximate advertising budget for paid digital ad if you don't have any data at all.
- Remember to test your hypotheses and ad creatives before launching a large-scale advertising campaign.

The following marketing performance metrics was added to the current version of the app:
conversion rate (CR),
click-through rate (CTR),
cost per action (CPA),
return on marketing investment (ROMI),
cost per click (CPC),
cost per mille (CPM),
cost per lead (CPL),
customer acquisition cost (CAC),
lifetime value (LTV),
average revenue per user (ARPU),
cost revenue ratio (CRR),
customer churn rate (Churn rate),
engagement rate (ER),
engagement Ratio by reach (ERR),
audience growth rate (AGR),
cost per follower (CPF)