Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vu Phan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Horrible, horrible just horrible. It teaches young girls how to be perfect that you need nail polish that you need to eat salad that you need to do this that and that you need to be bored that you need to beat this that and that that is not good. Apple should just ban this app. It’s just so bad And then you kissed the guy after it rejects you you have you can like watch an ad to kiss them anyways like that’s stupid.
Your goal is to rock the catwalk like a queen's and impress your prince. Join your girlfriends as you race through the finish line by picking the corr...