Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Physicians Mutual · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded it despite the negative reviews but ended up deleting it immediately. Even basic functions like logging in is too much for this app to handle. Makes me suspicious of the company. They must not care about their reputation and that’s why none of these negative but honest reviews have been responded to by a public relations rep from the company.
I just signed up for coverage, created an account and made the first payment. Now I can’t even get into the account in the App or on the website. The website even says that I successfully created an account. I don’t even get any emails for account recovery methods??? As much as these companies update their stuff, the more they waste our time with recovery efforts!!
I signed up for my account this morning. Logged into the app and it worked perfect. App seems well designed with lots of information available at your fingertips.
The PM My Account app gives you the freedom to easily manage your insurance policies in one convenient place. From paying bills and monitoring claims...