Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chelsi Payson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has everything you could want or need - it’s truly an all in one app. With workouts for home or the gym, plus cardio workouts and so many programs to choose from. Can track your food, water AND progress - IN DETAIL. Plus Chels is THE best to work with - her content is informative and inspiring, and is always responsive to any notes, questions, comments or whether it be about your workouts or additions to the app. I will never use a different app - this one has it all.
This app is user friendly, so easy to navigate. Has everything you would want, workout, macros, place to store check in pictures to look at before and afters, place to store all measurements, weight. Easy chat screen! Chelsi is very easy and sweet to work with. Answers your questions, never makes you feel like bad for not knowing something. Made me feel good about my journey I started! Highly recommend.
Chels is so real and easy to work with you won’t have any issues communicating to her your goals and any struggles you have. The app is super user friendly and I love that she has videos doing the workout with you so you know the best form and you know what the workout is without having to research it. The meal plan is easy to follow and I always loved the food :) definitely recommend!
Workout (At home & At Gym) and Nutritional plans designed by Chelsi Kottwitz. More With the Build With Chels app, you can begin your fitness journe...