Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bradley Morris · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app because I had too many apps for different alerts (traffic, weather, fires, road accidents, etc). With this app it has them all, and has been super helpful to plan ahead for travelling.
Finally everything in the one place!!! This app is great, instead of having to look at heaps of different websites it’s all in the one place. This is a must for everyone. Living in a area where the weather is constantly unpredictable this is perfect. I have peace of mind knowing that alerts will be sent when I need to be informed! Thank you!!!
Not quiet accurate. It’s flooding in areas where the app says it’s not. The app hasn’t informed me of accidents that were near by. You pay money to use this app, but not accurate. Not being able to keep up, is a huge let down since you pay to use it.
NSW Incident Alerts provides you with real-time alerts for incidents that may impact you at home, at work or on the road. Features include: • Combine...