Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Atlantic Coast Conference · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You would think the ACC would have a logical, intuitive and up to date app. This isn’t one.
We’re going into the second weeks of college football and still you having updated the app to include the 3 new schools. Cal, SMU and Stanford. Will they be added soon?
The old App was so much easier to use. This new version is so hard to select the men’s basketball schedule. No memory from last look in app. When choosing sport , It switches to all sports, back three months ago, Before it accepts your choice of sport. I’ve gotten so frustrated trying to see who was playing tonight, I just did an internet search.
Atlantic Coast Conference, in partnership with SIDEARM Sports is excited to bring you the Official ACC app that is a must-have for fans headed to camp...