Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anas Abubakar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What you get is about 55 unlabeled equations on buttons that each call up a screen with one field for each variable. You enter all values except one, without a keyboard that allows exponents, and it calculates the empty field. The equations are at the high school level and are primarily Newtonian mechanics. Sorry no relativity, quantum mechanics, manifolds, graphs, text or even matrices. You can do all of this with a list of equations and the simplest calculator. It is more a test of if hype can sell someone’s first app that they have coded. I would recommend spending the cost on some notecards to use with a budget minimal scientific calculator. I give this a don’t bother recommendation. Sorry.
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