Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Theo Scott · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I only review products I’ve used consistently for at least 1 year. I was frustrated when I first downloaded it because the age font is small enough that I couldn’t get it to adjust. I worked that out after a few tries. My first few readings were high, these were taken without exercising, but when I took it during or immediately after a workout I found that it gave me a relatively close, although a bit low, reading. It has to be tight on my wrist to work properly. I now take 4-5 readings throughout the day with at least two during my workouts, then I average the results. For a free app I thinks it’s a great tool when used properly. Don’t expect to get a highly accurate reading from it, the technology just isn’t there yet, however using this beats paying thousands of dollars a year and cumbersome equipment to get a daily vo2 max reading.
Completely inaccurate. My VO2 should be terrible but my result was 80. Free app or not there is no excuse for not following the equations available.
For everyone that is complaining that it’s a waste of money, it’s a free app. I appreciate the fact that the developer created an app that doesn’t require in app purchases. I’ll have to see if this is really that accurate. I’m sure it’s not as accurate as sports physiology testing equipment. That’s OK, provided that it is consistent. If it shows improvement overtime, it’s probably a useful tool to determine whether or not your cardiovascular fitness is improving. I’m not so worried about the absolute number, but I do hope that it is consistent and can be used to track progress overtime.
Lay down and take a VO2 Max reading. 3 mins. Simple. How is this done? Read this published scientific paper by UTH N., SORENSEN H., OVERGAARD K., P...