Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andreas Bengtsson Utveckling AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is not clear to if the app shows the magnetic course when I see the word ”Magnetic” or if it is AFTER I pressed that word. The Help section doesn’t provide much help about this either. Which is it?
It is what it says it is, a marine compass. Love the simple and clear design. A perfect and necessary complement to my plotter/gps!
We always found it very user-friendly to have a handheld compass when all you want to do is read the bearing. Thus, we decided to create a...