Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗S Mehta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Almost but maybe too many ads but not so much I want to throw my phone
So many ads should be like 1 at the front and 1 mid way thru the test and 1 before your results… I got like 15 ads in a 20 question test..
App is bugged. After viewing the ad it will not let you press ‘x’ to return to the test. Your only option is to force close the app. Its totally useless until fixed. I am using an iphone 11 pro.
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