Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MastrAPI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You need to make a payment to subscribe and have accessibility to the entire app. You can download the app for free, after that you can look through the app, but when you go to study questions the app will ask you to subscribe in order to access the entire app.
I bought the lifetime subscription for $100 after the week long trial. After purchasing, the “stats” tab that tracks how many days, test taken, and your subjects you choose to focus no longer functions. Send a message about the glitch but they never got back to me. Most questions are good, but in some tje wording is wrong and occasionally the question doesn't really make sense. If these issues had not been hidden in the trail period, I would have purchased another prep app.
For $27 a month from however many thousands of people that have this app, you’d think they’d have some kind of grammar/spell check before making the questions. Sometimes the wording is so beyond wacky/unnatural that I have to focus more on deciphering what is being asked or what the answers are even saying than on the material. I’m extremely disappointed in how sadly unprofessional it feels because of this and that I wasted a nice family dinner’s worth of $ on an app I’ll probably never use again. It’s like this was all plugged into a translator from Japanese to English and copy-pasted. Awful.
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| Name | Price | Type |
|---|---|---|
| Monthly with Trial | $24.99 | Monthly |
| Lifetime | $99.99 | One-time |